Attention all women, and some of you men! When you hear what you are about to read, remind yourselves that you are not dreaming, you are in fact awake and bearing witness to a potentially ground breaking, non-surgical laser enhancement treatment. That’s right, The Harley Medical Group claim to have found the Holy Grail in cosmetics for the treatment of stretch marks, scars and other skin abrasions.

After a recommended 3-4 visits to any of their renowned clinics you could be waving goodbye to that horrible scar you’ve had since childhood or saying sayonara to your horrible white stretch marks.

But let’s take a step back; this technology is not the first in its kind, as chairman Mel Braham can well corroborate. But it is the first to be approved by the FDA. The laser works by delivering a ray of micro beams that heat the skin and stimulate the growth of new healthy tissue. “Clinical studies have shown that patients treated with the Lux1540 laser achieved an average improvement of between 51% to 75% in the appearance of their striae,” said Dr Adatto, one of the developers of the Lux1540.

Stretch marks affect 90% of women in the UK and they occur after the elastin in the skin is stretched and doesn’t return to its original state. Like when you stretch a spring too far.

Mel Braham said: "I must have been presented with more than one hundred ‘wonder treatments’ for stretch marks over the years but I can say that this is the first that has lived up to all the hype. This breakthrough laser, which has gone through rigorous clinical trials and has been approved by our medical advisory committee, is the only treatment of its type in the UK and promises exceptional results.”

The treatment, already being used in America, is also available at clinics in London, Birmingham, Dublin and Manchester, and is soon to be extended nationwide.

As exciting as this all sounds, the treatment isn’t too friendly on the pocket. With 4 treatments costing £1200 some of you may want to stick to the creams. If you decide to give it a shot then regard it as an investment for the present, and the future. Does being healthy on the outside really mean feeling healthy on the inside? If you believe so, and think the Harley Medical group can help, then can we really attach a price tag?