Ok we all know the scenario, you need to book a beauty appointment and it simply cannot wait. Girls, we are all guilty of leaving that essential maintenance until it becomes a total necessity. Two inches of dark roots in your otherwise sunkissed locks isn’t fooling anyone.

Suddenly legs, no longer hidden under 40 deniers, are in obvious need of a wax, oh and a spray tan wouldn’t go amiss either.   

·        But here’s the thing… we really don’t fancy sharing our beauty regimes with the rest of the office when booking an appointment - Tim in accounting really doesn’t need to know that your preferred type of bikini wax is a brazilian.  

·        Or what if you’re staying in an unfamiliar city and you want to treat yourself to some pampering. But where to go when you have no idea about the local hair and beauty salons and their reputations?         

If only there was a way of checking out the customer feedback, treatments and appointment books of salons in your local area  and booking yourself in pronto without having to pick up the phone...

Enter mylocalsalon.co.uk the first online directory for the hair and beauty industries.At a time when hair and beauty treatments are increasingly perceived as a necessity and people in the UK are spending and scheduling more online, Shortcuts Software have launched the country’s leading online directory of hair and beauty services, mylocalsalon.co.uk. 

Uniquely, this is where you can quite literally book your appointment at the very last minute, and not only this but any discounted salon offers can be booked there and then with no waiting time all very much in the ‘lastminute-dot-com’ style.  Launched in 2011, mylocalsalon enables customers to search and book appointments in real-time wherever and whenever they like.

The site offers customers the ultimate in convenience and technology with a free iPhone application, exclusive mylocalsalon specials and, in the future, GPS-tracked SMS communication, offers and gift certificates. mylocalsalon has been introduced to the UK market following a very successful launch in Australia, where it is now a widely used online booking tool.

General  Manager of mylocalsalon UK and Shortcuts Software UK, Tom Bentley-Taylor, explained how mylocalsalon would completely change how people find and book appointments at hair and beauty salons as well as spas in their local area or nationwide: “Online purchasing and scheduling is taking over the world.

Gone are the days of waiting for business hours and making a phone call to book an appointment. Today consumers enjoy and expect the convenience of selecting services and products and booking appointments with the click of a mouse, anytime and anywhere.

Google reports that every month in the UK over 690,000 online searches for hair and beauty services are being submitted. So there is clear demand for a central online directory like mylocalsalon, bringing together those salons that are already online and providing a simple 24/7 appointment booking solution.

Further enhancing the convenience of mylocalsalon is the free iPhone app.

Once downloaded it means that wherever the customer is the app will find the nearest salon to their current location. mylocalsalon also offers exclusive discounts and a special offers function which deliver the latest salon and spa deals to member’s inboxes on a daily basis. So they can find the best salons and spas offering the best price on that particular day.­

mylocalsalon looks set to become the Yell.com and LateRooms of the UK hair and beauty services industry.

·        “The mylocalsalon website is literally at the cutting edge of salon technology; providing instant online access to the appointment book and a confirmation within seconds. It is the future, today.”  Michael Blake, Blake's The Art Of Hair, Derbyshire

·        “mylocalsalon.co.uk as far as marketing is concerned, is an invisible weapon of mass construction.” Robert Ari, Robert Ari Salon, London