PURE is introducing an entirely new concept in gyms.  Imagine a gym where you can work out in relative peace, where you are not tied in to a 12 month contract that you need to give 3 months notice on and the locations are not only covenient but the gym is open 24 hours a day! 

This is no-frills for the fitness industry.  PURE gym (www.puregym.com ) is open 24 hours a day, no contracts to sign (and give notice to!) from £9.99 per month (including all classes) – so it's perfect for women on the go as they can use the gym whenever suits them.

There are 14 nationwide thus far, hoping for 25 by the end of the year, 2 are due to open in London in June so they are making huge inroads into the country at cardio speed!

The concept is simple - kind of like Easyjet for the gym industry they strip out some of the fancier aspects such as saunas, cafe bars & fluffy towels, and have replaced them with all the latest kit, such as functional training zones with kettle bells, vibration platforms & TRX suspension trainers!

For example - my local PURE here in Edinburgh has;

• No contract
• Open 24/7 - work out when you want
• Over 40 classes per week
• Over 220 pieces of state-of-the-art equipment in a clean, comfortable, safe, friendly and spacious setting
• Fully air conditioned for your comfort
• Free initial exercise induction
• Personal trainers available
• Changing rooms with showers and lockers
• Fantastic offers and discounts available to print out on our members area
• Sunbeds
• A dedicated members area on our website with online training and nutrition guides
• Zumba, Pilates, swiss ball, circuit, boxercise classes - all free!

Well - I'm sold!  Rather pay that than £40 per month for the cheapest hotel gym in Edinburgh!