Dulux has teamed up with children’s charity UNICEF to give people the chance to ‘own’ a colour for £1.

The paint brand is offering people the opportunity to buy from a selection of 16.7 million colours – the number the average computer, smartphone and tablet can display – in an effort to raise £16.7million. People who purchase a colour are able to rename it and have it displayed on a dedicated Dulux microsite. All money raised will go directly to the children’s charity UNICEF.

Matt Pullen, UK Marketing Director, from Dulux comments:“Dulux has a mission of 'adding Colour to People's Lives' and is closely aligned to the vision of Own a Colour, which will harness the power of colour to have a positive impact on saving lives of children.”

Celebrities who already Own A Colour include Jemima Khan (CFC Blue), Duncan Bannatyne (Scottish Saltire Blue) and Sir Roger Moore (Swedish Blue).

To Own A Colour visit: http://www.ownacolour.com

Wedgwood are England's finest bone china company, synonymous with beauty, craftsmanship and innovation for almost 250 years. Founded by Josiah Wedgwood, known as the 'father of English potters', Wedgwood created the ornamental wares black basalt and Jasper for which they are still renowned. They also perfected Queen's Ware, the company's celebrated cream coloured ceramic body.

Although the headquarters lie in Stone on Trent in the UK, Wedgwood has merged with Waterford Crystal and Royal Doulton. Collectively the company is know as Wedgwood Royal Doulton Waterford Crystal and employs more than 3500 people worldwide.