Dulux has teamed up with children’s charity UNICEF to give people the chance to ‘own’ a colour for £1.

The paint brand is offering people the opportunity to buy from a selection of 16.7 million colours – the number the average computer, smartphone and tablet can display – in an effort to raise £16.7million. People who purchase a colour are able to rename it and have it displayed on a dedicated Dulux microsite. All money raised will go directly to the children’s charity UNICEF.

Matt Pullen, UK Marketing Director, from Dulux comments:“Dulux has a mission of 'adding Colour to People's Lives' and is closely aligned to the vision of Own a Colour, which will harness the power of colour to have a positive impact on saving lives of children.”

Celebrities who already Own A Colour include Jemima Khan (CFC Blue), Duncan Bannatyne (Scottish Saltire Blue) and Sir Roger Moore (Swedish Blue).

To Own A Colour visit: http://www.ownacolour.com