London, 6^th June 2011 - The finalists of this year’s Triumph Inspiration Award have been chosen. Out of more than 2,100 contestants worldwide, the 37 countries taking part have selected their favorite innovative creations, based on the design theme “125 years of celebrating women”. 

These will be shown in an incredible show on 6^th July in Berlin. Besides the top-class, six-member jury, which includes Helena Christensen, Lily Cole and Ellen Von Unwerth, lingerie fans from all over the world are able to take part in selecting the winner of the Triumph Inspiration Award 2011 by means of an online voting from 7^th to 22^nd June.

Prizes include, a two-day trip to the TIA 2011 grand final on 6^th July in Berlin for two people including entertainment program and meet & greet with the jury, as well as nine exclusive lingerie sets.    

Further information on Triumph and the TIA 2011 can be found at:

www.triumph-inspiration-award.com

www.triumph.com/uk

www.facebook.com/inspirationaward

www.youtube.com/inspirationaward 

Triumph International

Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, Sloggi®, Valisère® and HOM®. Triumph employs more than 37,500 people and achieved a turnover of CHF 2.3 billion (2009). 

Triumph Inspiration Awards  

The Triumph Inspiration Award consists of a cash prize as well as the commercial realization of the winning design. After Beijing, Milan and London it will be held in Berlin this year. The design “Morphology” by the young designer and TIA winner from 2010, Nikolay Bozhilov, will be available in selected Triumph boutiques and department stores from August. Lily Cole was also photographed wearing the commercialized version of the winning piece.