Ocado introduces large free from range of foods

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(21st May 2012) ONLINE GROCER, Ocado’s, new free from web shop promises to offer greater choice to the 2 million [ii] food allergy sufferers in the UK, plus an easier and, more importantly, tastier way to browse and buy. The one-stop-shop includes over 450 delicious products, ranging from everyday essentials to indulgent treats, and can be added to your online basket now atOcado.com/freefrom.

As the nation’s hub for delicious alternatives, Ocado’s latest web shop offers customers a huge selection of free from favourites in a simple click; from big brand names, Thornton’s and Go Natural, to niche suppliers, Jealous Sweets and Glebe Farm. Shoppers can buy from a wide choice of both basics, such as lactose-free cheese, gluten-free pastas and wheat-free breads, plus luxuries like dairy-free chocolate, egg-free brownies and nut-free children’s cookies.

L-R: Perfekt Mango & Passion Fruit Granola (RRP £3.99), Ganovita Mayola Egg Dairy and Gluten-Free Mayonnaise (RRP £2.05), Booja Booja Champagne Chocolate Truffles (RRP £24), Hampstead Farm Arrabiata Pasta Sauce (RRP £1.99).

The Ocado Free From shop means customers with intolerances, or simply selective food preferences, can enjoy allergen-free alternatives without compromising on taste or quality. Long gone are the days of scouring shelves and stores for alternatives, with the range catering to the millions of UK shoppers that experience nut, dairy, lactose, gluten and wheat allergies.

Ocado understands that people suffering from food intolerances and allergies don’t just miss the everyday essentials; in many cases it’s often the treats that they crave. Proving that Free From foods needn’t be bland, the online grocer’s latest partner, Great British Chefs, share a number of their mouth-watering Free From recipes, all the ingredients for which are available online.


Gluten Free Chicken and Watercress Risotto


Adam Gray’s simple-to-make risotto uses chicken thighs, which are not only moist and flavoursome, but are good for shopping on a budget. Adding freshly picked watercress leaves at the end of cooking gives a vibrant colour and peppery taste.


Dairy-Free Banana Marshmallow

Banana marshmallows might sound like they’re for children but these definitely are not! Dominic Chapman has found that they are loved by adults too. Easy to make, they add a little fun to any grown up dinner party.


Gluten-Free Lightly Curried Shepherd’s Pie

This delicious shepherd’s pie from Michelin-star chef, Galton Blackiston, is a take on the South African bobotie. Rather than the traditional potato topping it uses a combination of eggs and cream


With prices ranging from £0.60 to £24, visit Ocado.com and starting enjoying the goodness of Free From foods.

ii – Medical Research Council  – 2 per cent of adults and 8 per cent of children suffer from food allergies in the UK


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