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It’s payback time for fashion fans who shop online 

The first week of July saw the start of a radical new way to shop for the latest high-street clothes and accessories. Enter, a revolutionary new online retailer where users can literally earn their purchases simply by using and interacting with the site.

The concept is simple and a total fashion revolution, giving power to shoppers. Users earn points by sharing, so if something catches their eye and they “like” it, they earn points. If they tweet it out, they earn points. And every time they log onto the site, they’ll earn points too. All of which will help them knock up to 50% off the high street value of those items. The more friends they can get involved, the more points they will earn, and the lower they can drive the price of their most coveted fashion items. is the result of over two years of painstaking development – and the first time that this model of rewarding users for their social interaction has been applied to the fashion or retail industries.

A number of major women’s and men’s brands are already on board, including Rare London, Reverse and Jarlo. Excitingly StyleChi is also in advanced talks with other high profile high-street brands.

Do be sure to visit for all the latest!

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