Vaseline – Where Underarm Art And Deodorant Combine

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VASELINE DOUBLE INVISIBLEWe recently attended an exhibition combining art with everyday practical freshness where British interdisciplinary artist Isamaya Ffrench unveiled her unique collection of six paintings called ‘The Art Underarm.’ This collaborative effort with Vaseline aimed to draw attention to this area we usually keep tucked away, which Isamaya’s did beautifully by decorating women’s underarm areas in blooms and other ethereal foliage.

For each artwork, she took one product contained in Vaseline’s new antiperspirant deodorant range and displayed them in as natural a way as possible. The Art Underarm collection also previewed at The Gallery at the Hospital Club.

In Vaseline’s new range is Derma Beauty, for which Isamaya grew a secret underarm garden, Aloe Fresh, and Aloe Sensitive – where the armpit is lovingly tended to by moisturising aloe leaves, Double Invisible – a curious interpretation of no white marks on black clothing, or yellow marks on white clothing, and this artwork features a black and a white model standing back to back, decorated in stark Aztec patterns, and Active Fresh – an uplifting scent with all the inspiration of spring blooms, rolling hills and butterflies. Saline displayed a mountainous landscape with sailing scene on a live model at the preview event.

VASELINE ALOE GARDENGeorgia Spriggs, Vaseline Deodorant Brand manager said of Ffrench’s collaboration, “Working with Isamaya allowed us to create a series of works which are unique to the underarm, and a visual celebrating the female form. It brought our range to the fore in an interesting way.”

Vaseline antiperspirant deodorants (150ml spray)

  • around £1.86 from chemists and supermarkets.
  • contain no alcohol so do not sting.
  • contain ProDerma – a complex that helps protect the sensitive underarm skin area.
  • are suitable for all skin types.


Vaseline also makes other great body and face care products, which can also be found in supermarkets and chemists throughout the UK.

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