What Singletons Are Looking for In Potential Partner
What Singletons Are Looking for In Potential Partner
eHarmony.co.uk quizzes British singles on traits a future partner must have and those they shouldn’t
A study of 15,000 single British people (both men and women) byeHarmony.co.uk, the relationship site that introduced compatibility based matching to the UK, has found that a sense of humour is the most important trait in a future partner.
The “Must Have” top TEN traits British singletons are seeking, according to the eHarmony.co.uk data, are:
1. Good sense of humour – 73%
2. Being affectionate – 60%
3. Loyalty – 52%
4. Good communication – 52%
5. Chemistry – 50.46%
6. Kindness – 45.81%
7. Emotionally healthy – 42.98%
8. Strong character – 36.59%
9. Passionate – 34.87%
10. Patience – 31.85%
But the study didn’t stop there. eHarmony.co.uk also asked the 15,000 singletons what traits they “Can’t Stand” in a potential partner.
The top ten were:
1. Lying – 71%
2. Cheating – 66%
3. Rudeness – 55%
4. Poor hygiene – 46%
5. Infidelity – 42.89% (same as cheating? Editor)
6. Mean spirited – 38.78%
7. Drugs – 36.48%
8. Anger – 36.10%
9. Laziness – 33.56%
10. Racism – 29.74%
eHarmony launched in the United Kingdom in 2008, following a period of extensive research into love and relationships in the UK. Working in partnership with the Oxford Internet Institute at the University of Oxford, a multi-disciplinary research team gathered and analysed data to identify the patterns that predict compatibility for couples throughout the United Kingdom.
After conducting the research, eHarmony developed models of compatibility specific to the United Kingdom resident population and now offers a UK relationship service based on a series of scientific models known as the compatibility matching system®. eHarmony.co.uk now has over 1.5 million registered users in the UK.
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