Bombay Sapphire Imagination Bar at the V&A

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The Imagine Cocktail - Bombay Sapphire Imagination Bar

This summer, Bombay Sapphire, the iconic London Dry Gin, is offering V&A Friday Late visitors a unique experience infused with imagination.

From its beginnings, Bombay Sapphire has broken with the conventions of gin through the power of imagination – from its innovative recipe and unique distillation process to its statement blue bottle and new cocktail creations.  Following this re-imagination of gin Bombay Sapphire will be unveiling the Bombay Sapphire Imagination Bar and creative cocktail menu at the V&A Summer Camp Friday Lates, a series of evenings celebrating innovation and design.

The Bombay Sapphire Imagination Bar has been designed to intrigue and inspire visitors of the V&A. From a distance the bar appears Victorian in style with wood features and beautifully etched mirrors, however all is not what it seems. As guests draw closer they will see that the front of the bar is actually a trick of light and the panels start to deconstruct. From this unexpected façade, expert mixologists will create imaginative summer cocktails for guests to explore.
Bombay Sapphire Imagination Bar
As Drinks Partner to Friday Late at the V&A this summer, Bombay Sapphire will be serving a selection of summer Imagination Cocktails that include:

IMAGINE: A light summer cocktail with floral violet notes, using Bombay Sapphire gin, fresh Lemon juice, Maraschino liqueur, Crème de Violette and egg white – dusted with a specially created floating powder design.

BLUE SKY THINKING: A colourful fresh cocktail created with Bombay Sapphire, blueberries, freshly squeezed lemon juice, sugar syrup and myrtle.

PUNCH ILLUSION: A gin based fruit punch made from Bombay Sapphire, Martini Rosso, Chambord, topped off with lemonade and garnished with lemon and orange slices, raspberries and a mint sprig.

Two Classic Bombay Sapphire cocktails will also be available, The Mediterranean G&T (using Fever Tree Mediterranean Tonic) and the Bombay Sapphire Collins.

The V&A Summer Camp will span two more Friday Late events in August and September and offers the chance for Museum visitors to learn new skills, take part in master classes, workshops, games and talks for free.

The V&A will collaborate with top UK design talents to present activities exploring two different themes; Design (26 & 27 August) and Make (30 September). Highlights from the Summer Camp season include a series of lectures by designers Alex Rich and Jurg Lehni who will be accompanied by robots drawing the objects they discuss and visitors can design and make their own chair in a workshop with furniture designer Jerszy Seymour.

The Bombay Sapphire Imagination Bar will be situated in the V&Aʼs John Madejski garden.

Friday 29 July, 26 August & 30 September
18.30-22.00, Admission free
For further details please visit


Bombay Sapphire is setting out to inspire imagination infused evenings out – encouraging a break with the norm and a drive to find the unexpected and most imaginative evening experiences through a series of forthcoming events.
The first event in the series is a literati-infused evening with Londonʼs original and best literary nightclub, Book Slam on Thursday 4 August 2011. Fusing improvised readings, performance and music from well-known and up-and-coming poets and writers with inspirational cocktails and unexpected interactive activities the event promises guests a re-imagined evening with a difference.
Book Slam regularly features bestselling authors and rising talent through performance in different and creative forms, from poetry, stories and comedy to live music. Previous authors and artists who have hit the microphone at Book Slamʼs monthly events include Zadie Smith, Nick Hornby, Irvine Welsh, Adam Buxton, Plan B, Kate Nash, Jamie Woon and Adele.
Breaking the norms of an evening out, Book Slam will be stamping their mark on an evening infused with imagination as part of the Bombay Sapphireʼs Imagination Series. Taking inspiration from Bombay Sapphireʼs brand story, Book Slam will be presenting a modern day Gin Palace theme, which historically housed famous poets and authors who would converse on the world of literature whilst enjoying a tipple.
From the dressing of the venue to the line up of secret performers, Book Slam will be letting their creativity go wild, taking inspiration from world influencers and the ancient art of performance, with a literary and musical touch.
On arrival, details on the eveningʼs events will be revealed and guests will be served a bespoke Bombay Sapphire Twisted Gin & Juice cocktail – a refreshing summer cocktail created with Bombay Sapphire, cloudy apple juice, elderflower and mint infusion, in keeping with the literati-infused nightclub theme. Classic Bombay Sapphire cocktails –the Bombay Sapphire Collins, Bombay Sapphire Bramble and Bombay Sapphire Ultimate G&T – will also be available throughout the night (for recipes
Whilst sipping cocktails at the imaginative Bombay Sapphire bar guests will enjoy cleaver improv artists, creating unexpected and original on the spot raps and rhymes. The nightʼs performances will draw parallels between old and new worlds, taking a fresh approach to ancient poetry and classic readings, including a specially-penned story/poem inspired by the history of Bombay Sapphire as well as DJ and musical acts. This will be anything but an average mid-week night out with friends!

To apply for tickets for the Bombay Sapphire Imagination Series Book Slam event on Thursday 4 August (7pm – 11pm at Village Underground, Shoreditch EC2A 3PQ) and for up-to-date details on the evening, please visit Bombay Sapphireʼs facebook from 21 July onwards.

The Book Slam literati-infused evening event is part of the Bombay Sapphire Imagination Series running throughout August. The second event in the series will take place onThursday 18 August which will showcase a theatrical gastronomy infused evening with the renowned Rebel Dining Society, pioneers of creative, interactive and immersive tasting experiences.

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