4 Simple Ways to Market Your Etsy Store

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To the 86% of female Etsy shop owners, their store is a business, and the goal is to turn it into a full-time career. If you’re planning to do the same, keep in mind that you’re going to have to put in a lot of hard work.

One essential part of building a successful Etsy store is implementing effective marketing strategies. Did that sound like Greek to you? Don’t worry. Here are four simple ways you can bring your online shop to the masses.

1. Hire an Expert

Learning how to market anything, even an Etsy store, takes time and a lot of effort. If you’ve just started, you might want to hire a professional marketer or agency to get a boost. Even if your online shop’s been around for a while, you could still benefit from a little expert help.

Etsy is often affected by Google’s algorithm updates, and an SEO specialist’s advice can go a long way to improve your search rank. Turn to experts like Click Intelligence, as the right expert can help you manage everything, from optimisation to content creation, getting you better results over time.

If you’d rather learn how to do the marketing yourself, there are a few other things you can do.

2. Post on Social Media

Social media is an essential part of marketing your Etsy store. Visual platforms like Instagram and Pinterest let you show your products in creative ways, broadens your reach and makes your store more accessible. 

Before you start sharing, try to:

  • Take a few different pictures to get the best one. Looks matter.
  • Do hashtag research to see which ones will help reach the right audience.
  • Create product roundups.
  • Do short videos that show off your goods.

You can also post customer reviews if you have them. A little positive feedback can do a lot for your store’s reputation.

3. Do Product Roundups

Marketing on social media isn’t easy if you still have a low follower count. A product roundup can help you reach a much wider audience by partnering with other Etsy store owners. Here’s how it works:

  • Choose a theme, like Healthy Living.
  • Find products from other Etsy shops that complement the topic.
  • Create an image showing the items and listing where people can buy them.
  • Post the picture on social media and ask the other owners to do the same.

If you’ve chosen your partners well, you should start seeing an increase in traffic to your shop.

4. Work With Brand Ambassadors

Brand ambassadors will promote your products on social media in exchange for something free from your store. It’s a strategy that works for many companies, but it’s a good idea to put an agreement in place before partnering with an influencer.

While some will be genuinely passionate about your items, others simply want free goods. With a contract, they won’t be able to back out on their end of the agreement.

Ambassadors have become such a powerful marketing tool that some will consider it a job and will expect to receive a salary.

Become an Online Entrepreneur

Owning an Etsy store and selling your crafts can be rewarding. However, you still need to put in the time and effort to marketing your business. If your goal is to become an online entrepreneur, set out a few hours every day to focus on posting on social media and sharing your products with the world. 

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