Gwyneth Paltrow fragrance ambassador for new BOSS Jour Pour Femme

By  |  0 Comments

Following the successful launch of BOSS NUIT Pour Femme – the biggest BOSS Female fragrance launch so far; BOSS Parfums today announced the launch of BOSS JOUR Pour Femme.  Created to evoke the feelings of the first light of day, BOSS JOUR Pour Femme uses this unique moment to inspire women to fulfil all opportunities and create their very own stories, every day. With an elegant and refined composition, the fragrance has been created to reflect three important female facets – composure, elegance, inspiration – brought together in a beautiful blend of white florals with vibrant citrus.

The scene is set in Valencia, derived from the Latin Valentia, meaning ‘valour’ – it is widely regarded as the city of strength. A modern metropolis, full of beautiful possibilities including arts, science culture and beautiful light – it is the perfect setting for the launch of BOSS JOUR Pour Femme. Located on the Iberian Peninsula, with unlimited hours of natural daylight, Valencia, the light-infused paradise, was the natural choice for a fragrance inspired by the first light of day.

Boss Jour Pour Femme

Gwyneth Paltrow, will be returning for her second campaign as ambassador for BOSS JOUR Pour Femme.  Fluent in Spanish, Gwyneth Paltrow hails Spain as her second home and fell in love with the country while living there at the age of 15.

“I think what motivates me to make the most of every day is my curiosity about life. I’m passionate about the things I do and strive on feeling challenged. The main thing is to believe in yourself. If you’re passionate about something you have to just go for it and be confident. The great thing about BOSS JOUR Pour Femme is that it helps makes me feel truly feminine. It’s so much  more than just a beautiful smell.”

Gwyneth Paltrow, face of BOSS JOUR Pour Femme

“There is no more perfect ambassador for our BOSS female fragrance brand than Gwyneth Paltrow. She sets out to achieve in everything she does, from her career and business ventures to her family life. The campaign represents and celebrates everything that women around the world are, and that Gwyneth Paltrow is.”

Guillaume Tardy, Global Director, Procter & Gamble Prestige

Gwyneth Paltrow was originally showcased as the face of BOSS Parfums in 2012, when she was announced as the ambassador of BOSS NUIT Pour Femme. Hollywood actress, singer, mother, entrepreneur and author, Gwyneth is the epitome of today’s multi-faceted modern woman. Confident, self-assured and supremely successful, her flawless style, elegance and sophisticated femininity in every scenario, make her the natural embodiment of the BOSS woman. 

Boss Jour Pour Femme

BOSS JOUR POUR FEMME – The collection

BOSS JOUR Pour Femme Eau de Parfum 30ml /£35

BOSS JOUR Pour Femme Eau de Parfum 50ml /£49

BOSS JOUR Pour Femme Eau de Parfum 75ml / £63 

BOSS JOUR POUR FEMME will be available exclusively in Boots from 26th June 2013 and nationwide from 24th July 2013

You must be logged in to post a comment Login

Leave a Reply