So Crispy™ and So Simple! – Maggi’s Chicken dressing

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Maggi's Chilli Chicken  Maggi's Lemon and Herb Chicken

Think meals, think Maggi® with the launch of ‘So Crispy’, a range of exciting meal ideas to give chicken a delicious crispy coating 

With over 120 years experience as the master of flavours, herbs and spices, Maggi has this month unveiled its new ‘So Crispy’ range.  Providing a selection of exciting new meal ideas, the range offers a quick and easy way to make tasty, crispy chicken, with tender, juicy meat enclosed in a delicious crunchy coating.  The special seasoning mixes enable chicken to cook in the oven, keeping the juices in without drying out and without the need for extra oil or fat.



Guaranteed to spice up any family meal time, the ‘So Crispy’ range is available in three delicious flavours: Herb and Garlic, Lemon and Herb and Chilli Chicken. Each mix will transform an ordinary chicken breast and with no artificial colours, flavours or preservatives, mums can be sure that withMaggi, the food they are serving is not only delicious but can also be enjoyed as part of a healthy, balanced meal. A range of recipe suggestions can be found both online and on-pack.

With the Maggi ‘So Crispy’ seasoning mixes, it has never been easier to make delicious family meals; simply dip the chicken breasts into a beaten egg and then into the breadcrumb mix, before baking in the oven for 25 minutes and serving with potatoes and vegetables.

Maggi's Herb and Garlic Chicken


‘So Crispy’ is available now at all major supermarkets for an RRP of 99p*, alongside the popular ‘So Juicy™’ range – an effortless way to transform meat in the innovative Maggi cook-in bag.  For more information of products and meal ideas visit

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