Shopping For Summer: How To Save Money

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The summer season calls for a wardrobe marked by versatility.  Between outdoor parties, sunny holidays and air conditioned offices, the presence of warmer temperatures makes transitional dressing an everyday theme. But rather than overspending on trend-led pieces that may only be worn on a couple of outings, investment in a few classic staples will give structure to your collection and save the pennies in the long run. Here are five purchases that can be worn over and over again:

The Plimsoll

Originating from the tennis court, the classic white plimsoll entered the fashion sphere over 50 years ago. Since then, countless designers have put forward their own unique iterations of this casual cool shoe.  Whether you partner Superga’s slender 2750 Cotu Classics with a maxi dress or contrast gum soles against inky blue jeans, you’ll find yourself wearing this investment pair throughout the season.

The Denim Jacket

First created by Levi’s in 1880, the denim jacket is the ultimate emblem of American cool. Favoured by the style set for decades, this trans-seasonal piece provides a simple way to combat cloud coverage and evening breeze, or add edge to a more feminine ensemble. Between morning and afternoon partner yours with a bright floral jumpsuit, then pair it with a dress of contrasting material when the sun goes down.

The Tortoiseshell Sunglasses

A pair of sunglasses provides a mainstay for any summer arsenal as they can be worn daily. Pick tortoiseshell to ensure yours fit with a variety of tones and other accessories, but be sure to experiment with different silhouettes depending on the occasion. Peruse Secret Sales to discover a design by the likes of Valentino, Tom Ford or Gucci.

The Blazer

Androgynous chic doesn’t get much better than the classic blazer, and that’s something Alexa Chung, Sarah Jessica Parker and Kate Middleton know all too well. For smarter occasions, pair this fashion pack favourite with cigarette trousers, then contrast sharp tailoring with blue denim and woven wedges for downtime. Choose a runway-inspired ice cream hue such as lilac, lemon yellow or mint green for an on-trend ensemble, or opt for cream linen to dial up the sophistication.

The Little White Dress

Popular with both Kate Hudson and Jessica Alba, the simplicity of this classic design lends it enduring elegance. In the summer heat, sleeveless versions offer both delicate grace and refreshing coolness whether on the commute or strolling around the city. Doll yours up with a pair of colour pop mules or wear all white for a luxury look.

Flexibility really is the key to saving money whilst shopping for summer. Trending styles may look tempting on the shelves and can work on some occasions, but for the everyday, a reliable set of classic designs will ensure you won’t be reaching for an expensive refresh mid-season.









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