EX1 – The New Cosmetics Range For Asian and Exotic Skins

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Following our introductory Women of Colour (WOC) article at the beginning of the year, we’re delighted to bring you EX1 which is a recently launched multi award-winning make-up brand targeted at women with Asian and exotic (think Middle Eastern, Mediterranean etc) skins.

The unique yellow/golden undertones prevalent throughout EX1 products are designed to mimic the natural pigments found in exotic skin types, and best of all the range is pocket friendly, something exotic skinned customers have struggled with in the past.

In the image (clockwise from top left) we have :

EX1 Cosmetics
  • EX1 Invisiwear Compact Powder, £8.99, in P300 Available in 3 shades. This feather light and finely milled pressed powder is the ultimate skin finisher, delivering a hint of colour and natural finish. Long lasting shine control.
  •  EX1 Blusher, £7.99, in Love Story (top) and Natural finish. Available in 5 shades. Sweep over cheeks for a beautifully radiant ‘get-up-and-glow’ complexion. Will literally light up your skin.
  •  EX1 Pure Crushed Mineral Powder Foundations, £8.99, in M400. Available in 5 shades.  A 100% pure crushed mineral base for natural looking coverage throughout the day. Minimises imperfections and provides sheer coverage. With antioxidants to help fight ageing free radicals.
  •  EX1 Invisiwear Liquid Foundations, £10.50, in F500. Available in 5 shades. The lightweight and luminous liquid base is formulated with light diffusers which unify skin tone and cover imperfections.
  •  EX1 Delete Concealer: Anti-Blemish / Dark Circle Corrector, £6, in D300.  Available in 3 shades. The ultimate skin-trick for banishing blemishes and concealing imperfections.  With age fighting antioxidants to heal blemishes.

 The EX1 cosmetics range is available on lookfantastic.com and beautyexpert.co.uk.

  •  All EX1 products are clinically and dermatologically tested, 100% oil and fragrance free and non-pore clogging.
  •  EX1 Cosmetics is founded by British Asian and biochemist Farah Naz. See http://www.ex1cosmetics.com/ ‘About EX1 cosmetics’ for further information.
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1 Comment

  1. AmeliaMoelloeux

    April 30, 2013 at 3:36 pm

    Hello
    Thank you for writing this article and please excuse my terrible english, I am French student studying English (can you tell..?) I have already use EX1 and did not like very much their foundation, to light for my color.

    I wondered if you know of a natural cosmetic range called Anita Grant. They are very bon! They do also have launched mineral foundation named Hello Beautiful (I like the name very much) and offer couleurs darker than EX1 and have only natural ingredients.

    Perhaps you should contact them? Anita Grant is loved by many women of color around the world I use them on my Afro curly hairs, they have Monoi which is very very nice for my skin & I have purchase samples of foundation in Hot Fudge and Fondant au Chocolat.

    I do enjoy Simply Woman, and tell my English friends about it so please write more about WOC beauty, culture, hair, etc…

    Merci

    À bientôt
    Amelia

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