Estee Lauder introduces their new EE Creme this Autumn

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Oh for goodness sake – I hear you say.  BB creams changed the makeup world with their promise to give flawless skin – but they didn’t.  So companies began to invent better ways to perfect skin.  The CC cream was designed to “complexion correct” but didn’t address some of the other areas such as anti-aging.

Estee Lauder’s EE Creme has not to be confused with some of the upcoming EE creams which offer “extra exfoliating”  Estee Lauder say theirs is Even Effect Skintone Corrector.  So kinda like the CC cream but better.

They say;

It contains colour correcting pigments which creates a uniform tone and fine optics that add instant radiance.    Provides naturally luminous finish.

We say;

BB creams have proven popular, as have the subsequent CC creams.  This sounds a little like a CC cream with its texture and finish but if it has the added luminosity, the “lit from within” look that we all strive for then it could be a good seller.  I find BB creams are a bit basic and I hate the texture and consistency.  My current favourite is a CC cream by Olay which goes on nicely.

We will just have to wait and see in October!

Estee Lauder EE Cream

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